Private Label Helmet Programs

Build Your Helmet Brand Without Starting From Zero

Launching a helmet collection does not always require developing a completely new helmet from the ground up.

Aurora Sports provides Private Label Helmet Programs for brands, distributors, retailers, startups, corporate customers and established companies looking for a more efficient path from product selection to branded mass production.

With hundreds of existing open-mold (public mold) helmet platforms available for customer selection, brands can choose a suitable helmet model and customize it with their own:

Colors + Graphics + Logos + Components + Accessories + Padding + Packaging

This allows customers to create distinctive, highly customized helmet collections while reducing the development time, tooling investment and complexity associated with a completely new helmet design.

Choose the Platform. Customize the Details. Make It Your Brand.

What Is a Private Label Helmet?

A private-label helmet is based on an existing helmet platform that can be customized and sold under the customer’s own brand.

Rather than developing completely new shell, EPS and component tooling for every project, customers can select from Aurora’s existing helmet portfolio and customize the product according to their target market and brand positioning.

Depending on the helmet platform, customization may include:

Custom brand logos
Pantone colors
Matte, gloss or satin finishes
Gradient colors
Custom helmet graphics
Water decals
Silk-screen printing
Hydrographic / water-transfer patterns
Customized straps and webbing
Comfort padding and liners
Buckles
Fit-system components
Visors
Helmet accessories
Product labels
Instruction manuals
Custom retail packaging

The result is a branded helmet developed around an established manufacturing platform.

Hundreds of Open-Mold Helmet Platforms to Choose From

One of the biggest advantages of working with Aurora is the breadth of our existing helmet portfolio.

Over more than three decades of helmet development and manufacturing, Aurora has accumulated hundreds of existing open-mold helmet platforms, sometimes also referred to as public molds, across multiple helmet categories.

Instead of investing immediately in completely new tooling, customers can select an existing platform that already fits their basic product requirements and build their own branded helmet around it.

Our portfolio can support categories such as:

Bicycle & Mobility Helmets

Road cycling helmets
Mountain bike helmets
Gravel helmets
Urban and commuter helmets
E-bike helmets
Children’s bicycle helmets
Scooter helmets

Sports & Outdoor Helmets

Skate helmets
Snow sports helmets
Equestrian helmets
Climbing helmets
Water sports helmets
Adventure sports helmets

Industrial & Safety Helmets

Depending on the intended market and applicable requirements, private-label programs may also be available for:

Industrial safety helmets
Construction helmets
Work-at-height helmets
Specialized occupational helmets

With hundreds of existing platforms available, customers can often build a complete product collection without developing every model from zero.

Open Mold Does Not Mean “Off the Shelf”

Choosing an existing helmet platform does not mean the final product needs to look generic.

Two brands can begin with the same basic helmet structure and create very different finished products depending on their:

Color strategy
Graphic design
Surface finish
Logo placement
Component colors
Padding
Webbing
Accessories
Packaging
Product positioning

Aurora’s broader capabilities in graphic design, finishing and decoration, textile development, plastic components and custom packaging allow customers to go far beyond simply placing a logo on an existing helmet.

An established platform can be transformed into a product that feels distinctly connected to your own brand.

Why Choose a Private Label Helmet Program?

Faster Route to Market

Developing a completely new helmet can involve:

Industrial Design → Engineering → Prototyping → Testing → Tooling → Validation → Production

With a private-label program, much of the fundamental helmet architecture already exists.

This allows development to focus more directly on:

Product Selection → Customization → Branding → Sampling → Approval → Production

For brands working toward a specific launch date, this can provide a much faster route to market.

Reduced Upfront Tooling Investment

Developing completely new helmet tooling can require a significant investment.

When an existing Aurora platform already meets the basic project requirements, a private-label program can reduce or avoid the need for completely new shell and EPS tooling.

This can be especially attractive for:

New helmet brands
Startups
Retailers
Distributors
Regional brands
Test-market launches
Seasonal programs
Corporate safety programs
Brands entering a new helmet category

The exact investment depends on the selected helmet and level of customization.

Lower Development Complexity

Private-label helmet programs generally require fewer engineering stages than completely new ODM developments.

Instead of starting from a blank sheet, the customer begins with an established helmet construction and focuses on creating the appropriate commercial product configuration.

This can simplify:

Model selection
Branding
Sampling
Color development
Component selection
Packaging development
Production planning

Make the Helmet Your Brand

Private label does not need to mean simply adding a logo.

Aurora can coordinate multiple customization elements to help customers create a much stronger product identity.

Custom Helmet Colors

Colors can be developed according to:

Pantone references
Corporate colors
Seasonal palettes
Product collections
Retail positioning
High-visibility requirements

Different shell and component colors can also be coordinated where the product construction allows.

Custom Helmet Graphics

Aurora can support the development and production implementation of:

Brand logos
Multi-color graphics
Racing graphics
Team designs
Corporate branding
Gradient effects
Limited editions
Retail-exclusive graphics
Promotional collections

Our graphic and manufacturing teams consider how artwork will interact with the actual helmet geometry, including curved surfaces, ventilation openings and shell boundaries.

Surface Finishing & Decoration

Depending on the helmet and shell construction, finishing options may include:

High gloss
Matte
Satin
Metallic effects
Gradient finishes
Water decals
Silk-screen printing
Hydrographic / water-transfer decoration
Specialty patterns

The appropriate decoration technology is selected according to the material, design and desired appearance.

Customize More Than the Helmet Shell

A helmet’s identity and user experience are influenced by much more than color and graphics.

Depending on the platform, customers may also be able to customize selected components.

Fit & Retention Components

Adjustment systems
Buckles
Strap dividers
Webbing colors
Chin pads

Interior Components

Comfort padding
Padding colors
Replacement pad sets
Helmet liners
Textile components

Helmet Accessories

Depending on the helmet category, available options may include:

Visors
Helmet sunshades
Winter liners
Carrying bags
Accessory mounts
Replacement components
Other compatible helmet accessories

Any component change should be reviewed for compatibility with the helmet construction and applicable product requirements.

Private Label Packaging

The brand experience continues after the helmet is finished.

Aurora can coordinate custom packaging and private-label materials alongside helmet production.

Packaging options may include:

Custom printed retail boxes
Brand logos and colors
Product labels
Hang tags
Barcodes
QR codes
Instruction manuals
Warranty information
Protective packaging
Master cartons
E-commerce packaging

This allows customers to coordinate:

Helmet + Graphics + Components + Labels + Manuals + Packaging

within one private-label manufacturing program.

Build a Complete Helmet Collection

Private label can also be used strategically to create an entire product family.

For example, a cycling brand may build a collection covering:

Road + MTB + Gravel + Urban + Kids + E-Bike

while maintaining a consistent identity through:

Brand colors
Graphic language
Logo placement
Packaging
Accessories
Product naming

Another customer may build a price-positioned collection such as:

Entry Level → Performance → Premium

Using Aurora’s existing helmet platforms can make it easier to expand into multiple categories without developing completely new tooling for every model.

Certification & Target Market Requirements

Certification should be considered when selecting a private-label helmet.

Different helmet categories and markets may require different standards and testing requirements.

Before selecting a platform, customers should identify:

Helmet category
Intended use
Target country or region
Required certification or standard
Desired product features
Expected market positioning

Aurora can then help identify existing helmet platforms that may be suitable for the intended program.

It is also important to understand that significant changes to materials, helmet construction or certain functional components may require additional engineering review or testing.

Customization therefore needs to be coordinated with the helmet’s intended certification requirements rather than treated as a purely cosmetic process.

From Helmet Selection to Branded Production

A typical Aurora private-label program can follow a straightforward process.

1. Define Your Market

Identify:

Helmet category
Target customer
Sales market
Product positioning
Price level
Required features

2. Select an Open-Mold Helmet Platform

Aurora can help identify suitable models from our portfolio of hundreds of existing helmet platforms.

3. Define Your Customization

Select:

Colors
Graphics
Logos
Components
Accessories
Padding
Packaging

4. Develop Artwork & Samples

Graphic concepts, color samples and physical product samples can be prepared for evaluation.

5. Review & Approval

The customer reviews the helmet appearance, configuration, components and packaging before final production approval.

6. Production Preparation

Approved specifications, artwork, materials and packaging requirements are confirmed.

7. Mass Production & Quality Control

Helmets are produced according to the approved configuration and quality requirements.

8. Final Packing & Shipment Preparation

Finished products are inspected, packed and prepared for the agreed distribution program.

Private Label vs. OEM vs. ODM

Private Label	OEM	ODM
Choose existing platform	Customer provides design	Develop new product
Customize branding	Manufacture to specification	R&D + engineering
Faster launch	Customer-owned design	New tooling
Lower initial investment	Production focused	Higher customization

Who Are Private Label Helmet Programs For?

Private-label manufacturing can support a wide range of customers.

Established Helmet Brands

Expand the product range without developing completely new tooling for every model.

Distributors

Develop exclusive helmet collections for specific territories, customers or sales channels.

Retailers

Create own-brand products tailored to retail positioning and target pricing.

Startups & New Helmet Brands

Enter the helmet market with a professionally manufactured product while reducing the complexity of initial product development.

Corporate & Industrial Customers

Develop branded helmets for employees, contractors, projects or corporate safety programs.

Clubs, Teams & Organizations

Create helmets with custom team colors, logos and graphics.

Private Label Backed by Helmet Manufacturing Expertise

The value of a private-label program is not simply having a large catalog of existing helmets.

It is having the manufacturing capabilities to turn those platforms into well-executed branded products.

Aurora combines:

Helmet Manufacturing + Graphic Design + Custom Colors + Finishing & Decoration + Plastic Components + Textile Components + Assembly + Quality Control + Packaging

This allows private-label customization to be coordinated within one broader manufacturing system.

And if your product eventually requires more exclusivity than an existing platform can provide, Aurora’s engineering and R&D capabilities can support the transition into a fully customized OEM or ODM helmet-development program.

Start Your Private Label Helmet Program

Planning to launch a new helmet brand, expand an existing product range or develop an exclusive retail collection?

Start by sharing a general overview of your target helmet category, sales market, customer profile and desired product positioning.

Our team can help identify suitable options from our hundreds of existing open-mold helmet platforms and discuss the available customization possibilities.

You do not need to provide confidential technical files during the initial discussion.

For projects involving proprietary branding, unreleased product plans or confidential business information, an NDA can be established before sensitive artwork, specifications or other confidential materials are shared.

Talk to Aurora Sports about your next private-label helmet program.

32 YEARS OF INNOVATION

For more than three decades, Aurora Sports has been dedicated to designing and manufacturing helmets that combine safety, performance, comfort, and reliable engineering.
From sports to industrial safety, we continue to turn experience into better products—protecting people with every helmet we build.